Samsung Experience

Meatpacking District

Our Role
Soren West while at ATOMIC
Executive Producer & All Production

The Client
Samsung

When Samsung prepared to launch a store in New York City, the electronics juggernaut invited Kenzo to apply his creative genius to the project. Kenzo then turned to Soren West to bring his vision of an Instagram tunnel to life. Event guests shared links to their Instagram pages with our brand ambassadors prior to entering the tunnel structure, where an impressive array of screens encompassed attendees with their posts. Captions and hashtags pulled from their Instagram pages were read aloud over VOG audio. This complex production provided a fully immersive experience in order to manifest Kenzo’s innovative concept.

Executive Producer
Soren West

Sr. Producer
Lauren Brignone

Creative Director
Kenzo, Black Egg

Custom Coding & System Design
Luminous FX

Fabrication
ATOMIC