Nike U.S. Open Activation & Tech Pack Launch

NYC

Our Role
Soren West while at ATOMIC
Executive Producer & All Production

The Client
Nike

After our success with Unleash Speed at Moynihan Station, we returned to the space for the launch of Tech Pack. The event coincided with the grand-slam tennis tournament at Flushing Meadows in Queens, NY. A red-and-black installation made for a gorgeous display and inspired tens of thousands of social media posts. Over the course of an eight-day activation, we hosted press events, table tennis tournaments, and parties.

Soren West served as Executive Producer and oversaw the entire project, with ATOMIC at the helm. Venue contracting, municipal permitting, design, fabrication, lighting, scheduling, staffing, programming, video screens content, and general contracting were all in our scope of work.

Executive Producer
Soren West

Executive Creative Director
Byron Merritt

Production Designer
Mike Rhoads

Lighting Design
Seth Bernstein

Sr. Producer
Lauren Brignone

Labor
Bob Weiss, Theatrical Resources

Production & Scenic Fabrication
ATOMIC