Nike U.S. Open Activation & Tech Pack Launch
NYC
Our Role
Soren West while at ATOMIC
Executive Producer & All Production
The Client
Nike
After our success with Unleash Speed at Moynihan Station, we returned to the space for the launch of Tech Pack. The event coincided with the grand-slam tennis tournament at Flushing Meadows in Queens, NY. A red-and-black installation made for a gorgeous display and inspired tens of thousands of social media posts. Over the course of an eight-day activation, we hosted press events, table tennis tournaments, and parties.
Soren West served as Executive Producer and oversaw the entire project, with ATOMIC at the helm. Venue contracting, municipal permitting, design, fabrication, lighting, scheduling, staffing, programming, video screens content, and general contracting were all in our scope of work.
Executive Producer
Soren West
Executive Creative Director
Byron Merritt
Production Designer
Mike Rhoads
Lighting Design
Seth Bernstein
Sr. Producer
Lauren Brignone
Labor
Bob Weiss, Theatrical Resources
Production & Scenic Fabrication
ATOMIC