Warner Bros Discovery Upfront

Warner Bros Discovery Upfront | New York

Our Role
Concept, All Creative, Executive Producer, & All Production

The Client
Warner Bros Discovery

SOREN WEST has a deep legacy of Upfront success; the event features powerful performances that turbocharge media sales, reputation, and enthusiasm for the upcoming slate of programming offered across the WBD brands.

The 2022 Upfront also served as a celebration of the merger of WarnerMedia and Discovery to become Warner Bros Discovery, and showcased the unmatched breadth and depth of the new company’s content across all genres and platforms.

SOREN WEST is ultimately responsible for the success of the project — from strategic planning, to creative direction, to design and execution of the entire event, including a live broadcast to support this hybrid production.

Executive Producers
Laura Dames, Laura Galietta, Soren West

Executive Production | Creative Production
Aaron Clayton, Lauren Brignone, Trevor Burk, Brin Hiil

Production Design
Mike Rhoads

Scenic Fabrication
Atomic

Content Production
10th St, Pretty Damn Sweet, Toy Robot

Screens Production
Luminous FX, Visual Noise

A/V Vendors
4Wall, CT

Visual Platform
Little Cinema