Warner Bros Discovery Upfront
Warner Bros Discovery Upfront | New York
Our Role
Concept, All Creative, Executive Producer, & All Production
The Client
Warner Bros Discovery
SOREN WEST has a deep legacy of Upfront success; the event features powerful performances that turbocharge media sales, reputation, and enthusiasm for the upcoming slate of programming offered across the WBD brands.
The 2022 Upfront also served as a celebration of the merger of WarnerMedia and Discovery to become Warner Bros Discovery, and showcased the unmatched breadth and depth of the new company’s content across all genres and platforms.
SOREN WEST is ultimately responsible for the success of the project — from strategic planning, to creative direction, to design and execution of the entire event, including a live broadcast to support this hybrid production.
Executive Producers
Laura Dames, Laura Galietta, Soren West
Executive Production | Creative Production
Aaron Clayton, Lauren Brignone, Trevor Burk, Brin Hiil
Production Design
Mike Rhoads
Scenic Fabrication
Atomic
Content Production
10th St, Pretty Damn Sweet, Toy Robot
Screens Production
Luminous FX, Visual Noise
A/V Vendors
4Wall, CT
Visual Platform
Little Cinema