Warner Media Digital Upfront
Virtual Event
Our Role
Concept, All Creative, Executive Producer, & All Production
The Client
Warner Media
After the cancellation of 2020’s Upfront due to the Covid-19 pandemic, Upfront Week 2021 presented unique challenges and opportunities. With two months of lead time, the question was posed to our team: How should WarnerMedia present itself in these uncertain times? With such a tight schedule, the option to avoid as many risks as possible was tempting. We proposed that such an approach was precisely the wrong way to go. This was a time to be bold and fearless, as were those who built Warner Bros Discovery.
Our team oversaw the production of 75 minutes of content, including an eleven-minute “oner” — a cinematic stunt that appeared as a single take on one camera. Leslie Odom Jr. acted as our tour guide and took our audience on a journey through the broad and beautiful portfolio of content and characters that WarnerMedia holds across its many brands. This leading-edge approach was a huge success and cemented WarnerMedia’s position as a cornerstone of the industry — which helped set the stage for record-breaking ad sales.
Executive Producer
Katrina Cukaj, Kerri Thornblad, Soren West
Executive | Creative & Production
Trevor Burk, Lauren Brignone, Aaron Clayton, Brin Hill
Director
Sam Wrench
Partners
Warner Bros. Studios, ATOMIC, 4Wall, Earlybird, 10th Street Productions