Robinhood

Javitz Center NYC

Our Role
Soren West while at ATOMIC
Technical Production, Scenic, Lighting, & Rigging

The Client
Robin Hood Foundation

For twelve years, Soren West had the privilege of participating in the world-renowned Robin Hood Foundation’s annual gala, where over $120,000,000 was raised in one evening. The foundation’s mission is to eliminate poverty in the five boroughs of New York City, and the event attracts a “who’s who” list of attendees that stretches from Wall Street to Hollywood and beyond. A cocktail reception is followed by dinner for 4,500 guests. Fundraising events are punctuated with A-list music and comedy performers surrounded by 360° video content. The amazing, star-studded night is finished with a concert featuring landmark talent. Over the years, Soren West has served various roles on this massive production in partnership with ATOMIC, DPS, 4Wall Lighting, and Luminous FX.

Executive Producer
Spike Brant & Nimblist

Executive Creative Director
David Stark

Content Creative
Scott Peterman

Scenic Fabrication
David Stark & ATOMIC